Saturday, January 11, 2014

Ballyliffin Golf Club - Marketing an Odyssey

Ballyliffin Golf Club's online marketing efforts continue to impress... as has their worldwide reputation (see below). It's always positive to see simple but smart ideas come to fruition, and with many Irish golf clubs floundering on the marketing front, it is hoped that they will consider Ballyliffin's success and adopt a few of these ideas for their own purposes. There are plenty more opportunities, too - Marketing Ideas.

Not all will be relevant of course - how many clubs need a dedicated website page for their Swedish audience after al! - but the club has offered International visitors complimentary Club Hire with their greenfee in 2014. It's a brilliant touch and with 36 holes on offer you could stay in the area for a week and be quite content - especially with Greencastle and North West golf clubs within easy reach on the beautiful Inishowen Peninsula. 

The club has also introduced a variety of membership offers, enticing former members back to the fairways and fixing fees for five years.

Ballyliffin's Worldwide Reputation

So, with golf rankings spilling around our ears (Golf Digest's top 100 courses worldwide and the top100golfcourses Irish list) it is perhaps even more telling that Ballyliffin has picked up a different accolade... Golf Odyssey voted Ballyliffin the 'Best 36 Hole Resort' outside the US. This is a huge achievement, especially when you consider the quality of the company that Ballyliffin will now be keeping - Sunningdale, Royal Melbourne and Barnbougle Dunes Lost Farms (Australia).

I will not insult Ballyliffin by using my grey and grainy photographs, so take a look at their Gallery if you need any more inspiration.

Golf Odyssey is an American produced magazine - its strength is in its independence and its objective golf travel advice. You have to pay for it ($147 for a year) but there is a free trial.

And finally, the course is having some revisions made, which will enhance the club's courses still further. Many of us will look forward to playing Ballyliffin's brilliance when it's open fully again.

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