Not for the first time I am posting a press release, below, with a few observations. It is easy to post a press release but it's the context that matters for me.
What Pitch does is to take golf into a studio, a room where technology allows you to play any number of famous, world-class courses, where you can get coaching and where you can have a sociable get-together with friends. I encountered something very similar at Adare a few years back. Pitch puts these studios in a city centre - Soho in London, for example - which makes it immediately accessible. Imagine if they could do that in Grafton Street. Actually, they are. In Q2 of 2024, one will be opening right off our capital's most famous shopping street. I'll post again when that happens.
But the other bit of news is the partnership formed between Pitch and Trackman. You will be able to use Trackman in the Pitch studio... and that's pretty serious stuff, no? It certainly adds kudos and authenticity to what Pitch offers.
So, watch this space.
Here's the press release:
Pitch, the modern golf club designed for golfers of all skill levels, is thrilled to announce a strategic partnership with Trackman. Having been in discussions for the past year, Pitch founders Elliot Godfrey and Chris Ingham have been impressed by Trackman’s commitment to indoor golf, an area they see tremendous growth in moving forward. The partnership further validates Pitch’s remarkable success in reshaping the golf industry.
Since its inception, Pitch has received recognition by establishing itself as the go-to destination for golf enthusiasts seeking an inclusive, innovative and enjoyable golf experience. With an unwavering commitment to making golf more diverse and accessible, Pitch has effectively bridged the gap between seasoned golfers and newcomers, creating an environment where everyone can enjoy the sport to the fullest.
Pitch and Trackman have entered into a partnership that ultimately will help grow the game of golf across a far wider audience. This collaboration leverages Trackman's cutting-edge golf technology, known for its accuracy, data-driven insights and broad software portfolio offering to enhance the Pitch experience. Pitch's choice to upgrade to Trackman technology underscores their commitment to providing golfers with the best tools and experience available.
The first part of this partnership will see Trackman units deployed across current and future Pitch destinations. Over the past 20 years, Trackman has, in collaboration with the best golfers, teachers and equipment manufacturers, developed solutions that provide the most accurate, real-time data on club delivery, ball impact, launch, flight and landing. The technology has created a better game for professionals and amateurs in golf and changed how golf is taught and experienced. The new graphics have helped take the indoor golf experience to another level, when it comes to serious practice, global tournament play, or social entertainment games.
“We are very impressed by the concept Pitch has developed, and how they make the sport more inclusive and diverse to the benefit of golfers and everyone in the industry. We are excited to see members and guests of Pitch use our technology, and to see the Pitch team use our software infrastructure to develop their business much further," said Trackman’s CEO Klaus Eldrup-Jørgensen.
Pitch’s impressive growth continues with plans to open additional sites across the country, as well as internationally thus expanding their reach and offering their unique brand of golf to even more enthusiasts. The new partnership with Trackman will play a pivotal role in accelerating this expansion.
Pitch has just announced its expansion into Ireland with the opening of its first international site, signing a long-term lease in Dublin’s premier retail destination, Grafton Place. Opening in Q2 2024, Pitch Dublin will offer a truly unique experience that combines leading technology, professional coaching and a contemporary socialising experience for all ages and levels.
Pitch Co-founder Chris Ingham said: “The Dublin site is testament to the strength of our concept and the belief in our brand by the landlord to bring Pitch to such a prestigious development.”
Pitch is also excited to introduce partnership and joint venture opportunities, allowing individuals and entrepreneurs to be a part of the Pitch success story. This move will not only enhance the brand's presence but also provide new business opportunities for those passionate about revolutionising the golf industry.
“We believe that golf has the potential to be more diverse and inclusive," said Elliot Godfrey, Co-Founder and CEO of Pitch. "Our partnership with Trackman aligns perfectly with this vision. By combining our strengths, we can introduce more people to the joys of golf and make the sport accessible to a broader audience."
This partnership marks a significant step towards a brighter future for the sport.