The Golf Promotion Night at the Burlington was an
interesting affair. 66+ eager beaver golf clubs came from across the country to
sell their wares, society packages and green fees. Until now, the event has
been held in Belfast for the last 20 years or so, and this was the first time
it was in Dublin – so naturally there was a buzz around the place.
I had a long list of people/clubs I wanted to see and had
given myself 90 minutes to press the flesh. Over two hours later and having
only seen half the clubs/organisations I wanted I had to leave. So, apologies
to Glasson, Roganstown, MyGolfTrip.co.uk, Doonbeg, Blainroe, The Island, Concra
Wood, Dooks, Rosapenna, Mount Wolseley and The Curragh, among others.
Prizes were excellent, with all clubs in attendance chipping
in – from fourballs to a five-day membership (Lisheen Springs) – but it has to
be said that the microphone system would have given a train station tannoy a
run for its money. I could have won every prize and I wouldn’t have known. That
said, Ally McIntosh, the golf architect won the first prize of the night.
McIntosh has designed the new 9 holes at Carne, which will be opened next year.
The night was aimed at societies primarily, and one early
conversation I had revealed that a booking for 70 golfers was already in the
offing. I hope there were plenty more, but the footfall was steady rather than
[Photo: Bundoran's 12th hole, green to tee, and the views beyond]
Failte Ireland’s marketing covered many bases, including
letters to all golf clubs, radio advertising, press releases to the newspapers
and some online advertising, as well as tying in with MyGolfSociety
. I was
surprised therefore by the footfall. With all those prizes and the excellent
value on offer I expected the place to be teaming with people. No doubt there
will be further marketing opportunities – Social Media especially – next year.
Some of the Golf Offers
(price per person) worth mentioning:
rates, including accommodation, range from €135 (1 night DB&B and golf) to
€295 (2 night B&B, 1 dinner, 2 rounds of golf).
rates range from €25 to €30, and there are several deals with local hotels who
cater to societies of all sizes.
Society rates range from €50 to €70… but
if you book before 31/1/13 and mention the Failte
Ireland Golf Society Night Special you’ll get : a 10% discount; a fourball
voucher for Carton House (groups over 20 only); and a season ticket for the
Irish Open 2013.
rates range from €40 to €50 with Main Course Dinner.
Society rates range from €25 (40 or more players) to €55.
Society rates range from €50 to €69.
Glen of The Downs
Society rates start range from €25 to €45.
rates range from €20 - €40 on the Old and €20 - €45 on the New.
The Heritage is
offering Society’s rates from €35 to €55, although you can also enter the Open
Singles Competition on Mondays, at €25 per person.
Society/Group rates range from €45 (over 40 players) to €105 (for small groups
The K Club Smurfit
course has a special Christmas Week (26-31 Dec) offer, with a 2 ball at €60, 3
ball at €80 and 4 ball at €100. Their Society rates range from €40 (full Irish
breakfast included) to €50.
Society rates start from €60, with a free overnight stay for two for the group
Mullingar will be
hosting an Open Singles Competition every Friday between March and October,
2013, for €20. Society offerings start at €30, rising to €60 (w/e with steak
St Helen’s Bay
Society rates start at €29 for golf and a meal.
rates for Societies range from €25 to €45 (includes all day breakfast).
rates range from €20 - €30
were also there, showing off their new golf
simulator. And a beauty it is too, partly because of its minimalist size,
partly because it’s easy to use and partly because the graphics on the screen
are excellent… and it’ll retail for approx. €400, assuming you can get your
hands on one.
[Photo: a clever
business card ploy of Adare’s. I love the idea of a golfer casually leaving
this on the kitchen table.]
Let's hope Failte Ireland and Golf Ireland hold another Golf Promotion Night next year, and also give consideration to some Regional events which would be more likely to attract local societies.