|The Heritage. Despite its woes, it has strong marketing.|
Magazine and newspaper advertising is at the core, with posters on the walls of nearby clubs and lists of Open events on the GUI and other websites proving the stalwarts. Some of these will always work but unless clubs put codes and direct response mechanisms on Press advertising they’ll never know if the money they spend is getting a return.
What about Social Media?
Put bluntly, the kids of today are going to be the golfers of tomorrow. Clubs need to understand that while the average age profile of a UK golfer (the GUI has no average age for Ireland) is 42*, younger golfers live and breathe Social Media and the World Wide Web. All their information comes through these channels and clubs need to embrace that.
Golf Clubs and Social Media
|The 18th at Druid's Glen - the Resort uses a good array of |
Social Media channels