A New Strategic Partnership Has Eyes To The East.
The role that Irish golf plays on the world stage is easy to gauge when you consider the recent list of winners in the Majors. 2019 has been a big year for this island, capped off with Shane Lowry’s Open win at Royal Portrush, not to mention the announcement that the Ryder Cup will be held at Adare in 2026. That will come 20 years after the huge success of the 2006 Ryder Cup at the K Club.
The challenge is to ensure that Ireland continues to benefit from all of this positivity and luring visiting golfers to these shores is a great place to start. Ireland’s south-west has long attracted golfers from North America but the entire island has seen increasing numbers since the disasters of 2008. According to Tourism Ireland, 2018 was the best year ever for overseas tourism to the island of Ireland, with revenue generated by international visitors estimated at €6.1 billion. This is an increase of 10% on 2017, with record numbers arriving from North America, Continental Europe, Australia and, crucially, emerging markets.
|The par three 8th on the K Club Palmer course|
Fairways & FunDays, the leading Irish golf tour operator, is among those companies bringing