Making Golf Marketing Work (part 1 of 2)

The Heritage. Despite its woes, it has strong marketing.

How many Irish and British golf clubs out there would you say are hip and trendy, living in the now, reaching out to the younger golfing generation?

Yea, that's what I thought too! A lot of our golf clubs are trampling their way through marketing undergrowth that is so tired it has been flattened, widened, paved and turned into a super highway of indifference.