Tuesday, February 8, 2011

Hooked: 2nd Edition

The new front cover: Druid’s Glen’s par three 8th.The book is due out in early March.

The fact that Carne Golf Club couldn’t get their hands on a copy of Hooked last year prompted my publisher (collinspress.ie) to begin the process of producing a second edition…

… only ‘second edition’ doesn’t carry as much impact as saying ‘revised and updated’ apparently.

[Photo: Views over Ballybunion's amazing dunes from the Old's 2nd green]

It’s been on the go since before Christmas, and it has been an illuminating process. As soon as word came that there was a reprint, I started contacting all the clubs to update green fees, which had peaked as the book went to print in 2008. And there was one very clear difference between Northern Ireland and their counterparts down south:

Down south, all but a couple of clubs have reduced or maintained their 2008 green fees; but up north, almost all have increased their green fees. True, it is only marginally (£1 to £5), and the green fees were always excellent value, but it does mean that across the island the rates are now more in tune.

[Photo: The magnificent par four 4th at Old Head]

Perhaps what is most striking are the reduced green fees across southern Ireland. Drops of 40% are commonplace and 50% is not that unusual. Now, the top tier courses are still going for big prices, hoping for ‘big game’ tourists, but even there you can get deals. Ballybunion Old remains at €180, but you also get a round on the Cashen course thrown in for that price – and the Cashen is one of the most under-appreciated links on the island. At Old Head, despite the rack rates of €200, you can get out for a fraction of the old price, assuming you book at the right time and with the right number of people. Even so, I would like to see the big clubs come down more because Irish golfers deserve the opportunity to play at many of the world’s best courses – and today’s prices still aren’t letting them do that. Perhaps that’s why I am so enthused by the links courses of the north west (and The Atlantic Coast Challenge) and their exceptional value. Carne, undoubtedly one of the most exciting courses in the world, can be played for under €50.

[Photo: Athenry's par four 1st]

The second edition has plenty of other updates - new clubhouses, revamped layouts, new holes and revised scores, not to mention the three new courses that have opened fully since 2008. Yes, it came as a blow when Turvey and Limerick County closed last month – after the book had gone to publication – but that has been in the offing for some time. More will close, of that I am sure.

[Photo: Greystones' par three 14th, with views up to the clubhouse]

Here is a small selection of clubs that have dropped their green fees…

Athenry: from €40 to €25

Bray: from €50-€70 to €25-€40

Castleknock: from €90 to €30-€60

Castlemartyr: from €95 to €35-€50

Doonbeg: from €200-€210 to €75-€170

Druid’Glen: €180 to €55-€90

Greystones: from €55-€60 to €25-€30

Kenmare: from €50 to €25-€35

Lee Valley: from €50-€65 to €35-€40

Palmerstown: from €160 to €50-€80

Roganstown: from €65-€75 to €40-€55

Waterford Castle: from €55-€65 to €30-€50


  1. Great blog, Kevin! I'll be buying the 2nd edition of the book in March, in preparation for our family's 2012 golfing trip to Ireland. Especially liked reading about your golfing with your father, as we'll be taking our dad on the links there with us next year. Take care! -Scott (US)

  2. Hi Kevin - we've seen the drop in green fees coming for a while but I suspect we may have hit the bottom of the curve. Rather than reducing prices further what you'll see is added extra's being thrown in - it may amount to the same thing but what the courses need now is cash and a constant revenue stream. What Ballybunion are doing by offering a free round on Cashen is hoping that you'll play the Old Course, take lunch in the clubhouse and then play Cashen.... all in all it works out well for all parties.

  3. The food at Ballybunion is good too, Michael. Only problem is that the round of golf takes a good four hours so you don't get much time in the clubhouse before you head out for your second round.

  4. Good stuff Scott,
    Hope your dad loves it. Drop me a line if you want recommendations.