Thursday, February 27, 2020

Golf Ireland Launches Its Brand Identity

On Monday this week, Golf Ireland launched its logo... as seen here.

I wrote this piece for the Irish Examiner, explaining the launch and the background to Golf Ireland. If you are an overseas visitor to my blog then you won't have any idea what Golf Ireland is all about. The article will explain it in depth but, basically, it's the new body that combines the separate Men's golfing union (GUI) and Ladies' golfing union (ILGU). Remarkably, Ireland is the last country in the world to have two separate unions based on gender.

I posted a Tweet showing the logo and inviting feedback from the Twittersphere. It wasn't positive.

"As a Venn diagram it would have been tricky in the junior cert."

"Take away the words and what are you left with. Spud-men? Mating amoeba? Two elastic bands?"

"With a squint of the eye it looks like someone is carrying something. Spud man with golf bag."

There wasn't one response that was complimentary.

Logos and branding are so difficult to get right and even more difficult to explain to the 'man on the street'. I was at the launch and listened to the rationale behind the logo's creation. Green shapes, bunker shapes, intertwining, moving away from the typical golf logo (of ball/flags/golfer silhouette)... sure, it made sense when it was explained in detail but if the typical golfer doesn't have this information to hand and they look at the above logo... what are they going to think?

Well... what do you think?

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