The popularity of the Kwack brand established itself quickly... even if back in its early days it was known as Duck Hook.
Here's a Q&A with the company.
When was Duckhook founded?
Kwack Golf, formerly Duck Hook, was initially founded at the start of the pandemic in January 2020.
And by whom?
Ben, Scott & Will. Ben & Will are first cousins while Scott & Ben have been friends since the start of secondary school in 2006.
Why did you decide to start the company? What is your ethos?
The three of us play a lot of golf together and even in a West Cork golf society, we had gotten tired of being in the prizes and getting something that we straight away knew we'd be bringing back for store credit. The golf apparel that we all liked was too expensive and the stuff that was reasonable was cheap and not very stylish.
Where are you based?
We're based in Portmarnock in Dublin, with our office being in Baldoyle. Originally the three of us are from West Cork, Ben & Will from Kilbrittain and Scott from Kinsale.
What date did you officially launch?
We officially launched on the 1st of September 2020.
What are the products that you sell?
We started out with 4 polo shirts and have scaled up to over 40 products, including quarter-zips, shorts, trousers, crewnecks, hoodies and a range of accessories.
What is your best-selling product and how much is it?
Historically our best selling product has been our crewneck, they are €45 and can be worn both on the course and off.
Where are your products made?
We have a range of suppliers, some of which are based in Asia & Europe. We are looking to bring production closer to home all of the time.
Where are they available? Only online or do outlets (retailers/pro shops) stock your products?
Currently, we only retail online but we will be entering a select number of pro-shops this year as we expand.
Do you sell internationally?
We have sent packages to over 40 countries around the world, definitely more than we would have initially expected.
What’s new? (i.e. in your 2022 collection)
With the big change of our name, we have a big launch of products to go with it. Polos in a lighter material, a range of differently weighted quarter-zips for every temperature, an extended range of shorts and launch of joggers as well as hoodies and t-shirts for both on and off the course.
What are your next steps/goals?
We're running our first golf event, The Kwack Cup this July in Carne Golf Links, so we're looking forward to getting to know some of our customers at that event and we hope it's the first of many. We're continuing to expand our range so that we are ready to make the step onto the professional scene, by the end of this year we're confident you'll see some Kwack athletes on the European Tour and further afield.