The Selfie, The Felfie... and now the Golfie

How the Selfie has evolved! Get your phone out, snap a picture of your mug in front of a shop, in a plate of food or in a group of mates, and let everybody see it. What Ellen Degeneres and Barack Obama did for the worldwide spread of this self-promotion, the IFTAs single-handedly deconstructed. OK, so it wasn't that bad, but the IFTAs themselves were so far gone down the road of naff, cliche-driven boredom that a Selfie was never going to redeem the occasion.

The Felfie is a more recent phenomenon - basically a Selfie taken by a Farmer. Who knew they'd start their own in-thing!

Then some bright female celebrity spark got the idea of doing a Selfie with no make-up... and someone else saw this as a way to raise awareness of and money for cancer. Each Selfie nominee made a donation to the cancer society and then posted a Selfie of themselves, as well as nominating the next person. It was an ingenious tactic and it has and continues to raise millions.

Now We Have The Golfie

Yes, snap a picture of your good golfing self and let the world see you. If you thought wearing no make up was a bad idea, wait till people see your appalling golfing fashion sense! Golfers will forgive you... the world and your wife, not so much.

The idea was started by JustTreats Golf, and the idea is similar to the No Make Up campaign - take the shot, make a €4 donation to the Irish Cancer Society and then nominate two more golfing pals. Upload your Golfie and your donation screenshot to Twitter/Facebook and include the tag #golfieforcancer and you could win a spot prize thanks to Just Treats.

Here's what you need to know (and you don't even have to be on a golf course to show off that lovely mug): Just Treats